This shocker of a Burger King ad claims the new BK Super Seven Incher will “Blow Your Mind Away” and uses imagery that’s
While the image has been left, um, open for interpretation, I think even unassuming grannies and tweens might get the gist of the suggestive image and slogan combo.
As we’ve seen from Carl’s Jr., Quiznos, and Burger King, sex can sell food, no matter how greasy. See some more sexy fast food advertising below.
Key Themes Behind This Trend
- Controversial Advertising
- Opportunities for disruptive innovation in creating provocative and attention-grabbing advertisements.
- Sexualized Fast Food Marketing
- Potential for disruptive innovation in utilizing sexual imagery and messaging to promote fast food products.
- Shock Value Marketing
- Potential for disruptive innovation in using provocative and controversial content to generate buzz and drive consumer interest.
Where This Applies
- Fast Food
- Opportunities for disruptive innovation in marketing strategies to stand out in a highly saturated industry.
- Advertising and Marketing
- Potential for disruptive innovation in creating unconventional and attention-grabbing campaigns for clients.
- Food and Beverage
- Opportunities for disruptive innovation in leveraging controversial advertising to increase brand awareness and attract customers.
