Bizarre 'Gold' Rushes

Whale Poop Bonanza for New Zealanders?

A large whitish lump of what looked like lard washed up on the shores of Breaker Bay in New Zealand which sparked a “gold” rush amongst the locals. They thought might be ambergris, the excretion of sperm whales. The original lump was about as big as a 44 gallon drum but treasure hunters helped themselves to it by hacking bits off with spades and other implements.

Ambergris was once used as a perfume fixative. It is so expensive that synthetic compounds are now used. Depending on quality, one gm of ambergris could bring $10, so 1 kg of ambergris may fetch $10,000. Hence the excitement of the New Zealand locals. The specimen was reportedly foul smelling. It hasn’t yet been tested so it is unclear if it is really ambergris. Some of the locals believe it may even have been a barrel or lard or cheese that fell off a boat.

Ambergris is a waxy substance produced by whales as a biliary secretion into their intestines. Scientists think ambergris is a way whales handle eating hard and sharp substances as squid beaks have been found inside ambergris specimens. Ambergris has a strange sweet earthy smell like that of isopropanol (rubbing alcohol). When freshly expelled, it is pale white in color with a fecal aroma. Specimens range from several gms to 50 kg or more.

Ambergris Bonanza
The potential high value of ambergris creates a valuable opportunity for treasure hunting in coastal areas.
Alternative Fragrance Fixatives
As the synthetic compound is now used to replace Ambergris, there is a potential space for disruptors to develop new natural alternatives for the fragrance industry.
Waste Management
The production waste produced by whales, such as ambergris, has been unexplored so far. Some innovators can develop new methods to process and make use of this waste.

Where This Applies

Fragrance Industry
The substitution of Ambergris with synthetic compounds has left an opportunity for a new, natural alternative to be developed by innovators.
Treasure Hunting
The high value of Ambergris may lead to more treasure hunting in coastal areas.
Waste Management
Whale waste as a valuable raw material to develop new industries such as bioplastics and fertilizers represents an opportunity for researchers in waste management.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 44%
Freshness 8%

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