With its emphasis on wearable streetwear the Bershka F/W 2012 Campaign makes the Spanish retailer's collection a standout in the affordable fashion market.
A picturesque depiction of fall fashion, this ad campaign has Bershka playing up the individuality factor. Captured by photographer Mark Hunter, the playful campaign gives off an unabashedly cool vibe. Contributing to the hip effect are top models Alexandre Cunha and Nils Butler as styled by Angela Esteban Librero, who gives the eclecticism of the collection a touch of edgy urban mode.
Bershka's F/W 2012 offerings for women include layerable pieces like a faux-shearing vest, studded denim crop jacket, printed pants and knits galore. For men, relaxed slim trousers, knit cardigans and an emphasis on a proper spread collar. The collection boasts an air of utility that is also hyper-hip for the put-together urbanite.
Key Themes Behind This Trend
- Wearable Streetwear
- The Bershka F/W 2012 Campaign emphasizes wearable streetwear, creating opportunities for disruptive innovations in functional fashion.
- Affordable Fashion
- Bershka's collection in the affordable fashion market offers potential for disruptive innovations in affordable and stylish clothing.
- Eclectic Urban Mode
- The edgy urban mode styling of Bershka's collection presents opportunities for disruptive innovations in urban fashion trends.
Where This Applies
- Retail Fashion
- The Bershka F/W 2012 Campaign showcases trends in retail fashion, presenting opportunities for disruptive innovations in clothing and accessories.
- Photography
- The photography by Mark Hunter in the Bershka F/W 2012 Campaign offers potential for disruptive innovations in fashion photography.
- Knitwear
- The knits galore in Bershka's F/W 2012 collection provide opportunities for disruptive innovations in knitwear fashion.
