The Bernhard Willhelm Autumn/Winter 2012 Collection premiered during the 2012 Paris fashion week and took the runway with force. These models looked like something out of a circus with their faces half painted and their hair molded into strange angled shapes.
All of the models had their faces half painted, exuding a split-personality feel. One is even completely made up like a circus clown with a half-painted Bozo face and a big red nose; however, her clothing looks like a ragged jumpsuit of a striped prisoner that happened to walk through a car wash of color.
The Bernhard Willhelm Autumn/Winter 2012 Collection dares to be different and turns the runway into a wild circus ring.
What Makes This Trend Stand Out
- Half-painted Faces
- Opportunity for cosmetic companies to create makeup products specifically designed for half-painted face looks.
- Angled Hairstyles
- Potential for hair salons to offer avant-garde hairstyles with unique angles and shapes.
- Circus-inspired Fashion
- Fashion designers can explore circus-inspired themes to create bold and unconventional clothing collections.
Sectors Adopting This
- Cosmetics
- Disruptive innovation opportunity for cosmetic companies to cater to the demand for half-painted face makeup products.
- Hairdressing
- Hair salons can embrace the trend of angled hairstyles and offer cutting-edge hairstyling services to customers.
- Fashion
- Fashion industry professionals can tap into the circus-inspired fashion trend and design unique and daring clothing collections.
