What better way to commemorate setting a new world ice speed record than with a big honking car, the Bentley Supersports Ice Speed Record Convertible. Considering that Bentley just recently revealed the Breitling for Bentley watch as well, I'm sure that this vehicle won't be the last of it.
A super limited edition car, only one hundred of the Bentley Supersports Ice Speed Record Convertibles were put into production. Although the price is still yet to be determined, this fact alone tells us that it will be astronomical.
Considering that the Bentley Supersports Ice Speed Record Convertible boasts a 6.0 L, twin turbo-charged W12 Flex Fuel engine, Quickshift six-speed automatic transmission, all-wheel drive and more, we regular folk have no hope of owning one ourselves.
What's Driving This Trend
- Limited-edition Luxury Cars
- Opportunity for luxury car manufacturers to produce exclusive, high-priced vehicles for a limited customer base.
- Speed-record Commemorative Collectibles
- Potential for unique commemorative items, like cars and watches, associated with record-breaking achievements.
- Alternative Fuel Supercars
- Innovation in the supercar market can focus on introducing alternative fuel sources to improve performance and reduce environmental impact.
Who This Affects Most
- Luxury Automotive
- Luxury automotive manufacturers can tap into a niche market of high-end customers looking for exclusive models.
- Collectibles
- The production of limited edition commemorative items appeals to avid collectors looking for unique pieces.
- Alternative Fuel Technology
- The development of alternative fuels and technologies can lead to an increased demand for more efficient and environmentally-friendlier supercars.
