This new cool commercial for Volkswagen Golf uses a special soundtrack to accompany the ad. The track, which was composed and produced by Paul Hartnoll for Orbital, is made up from the sounds recorded within and around the Golf car on the shoot.
The goal of the ad is to show you how you can enjoy the everyday mundane things when you are in a Golf car. Even annoying sounds become music to your ears!
The spot was created by DDB London advertising agency.
What's Driving This Trend
- Interactive Car Sounds
- Opportunity for car manufacturers to incorporate interactive, immersive and personalized sound experience in cars.
- Promotional Soundtracks
- Opportunity for advertising agencies to create original and unique soundtracks using sounds specific to their brand or product.
- Everyday Sound Innovations
- Opportunity for sound designers to creatively use everyday sounds to create innovative and engaging audio experiences for consumers.
Who This Affects Most
- Automotive
- Opportunity for car manufacturers to enhance the driving experience with personalized sounds for drivers and passengers.
- Marketing and Advertising
- Opportunity for advertising agencies to use sounds specific to their brand or product to create memorable and engaging advertisements.
- Sound Design
- Opportunity for sound designers to explore innovative ways to use everyday sounds to create unique audio experiences for consumers.
