Current Sports Illustrated Swimsuit Issue cover girl, Bar Refaeli, wears nothing but painted words on her body on the July 2009 cover of Esquire magazine.
But these are not just any words. Refaeli’s hot body tells part of a Stephen King story, “Morality.”
Bar Refaeli explained how excited she was to do the unusual cover, “I haven’t seen anything like that ever. So I wanted to be the girl who did it.”
Graphic designer James Victore had the pleasure of transcribing the story on Bar’s body. The images were shot by photographer James White.
Why This Trend Is Growing
- Storytelling Body Paint
- Opportunity for graphic designers and fashion industry to use body paint as an unconventional medium for storytelling.
- Innovative Editorial Covers
- Increase in demand for unconventional editorial covers presents an opportunity for photographers, graphic designers, and publishers to collaborate and produce unique content.
- Narrative Advertising
- Opportunity for marketers to incorporate storytelling into advertising campaigns through unconventional mediums like body paint.
Industries Being Reshaped
- Graphic Design
- Graphic designers can explore new ways to utilize body paint as a medium for storytelling and innovative designs.
- Fashion
- Body paint can be an innovative medium for fashion designers to create unique designs and tell stories on the runway.
- Publishing
- Publishers can experiment with unconventional editorial covers to capture readers' attention and create new revenue streams.
