On June 9th, a man named Rob Calder began his six week journey across the US, playing his bagpipes to remind many Americans of their Scottish heritage.
Calder, 32, will be traveling from New York to San Fransisco, and everywhere in between, in an attempt to encourage the 25 million Scottish Americans to visit Scotland.
Rob Calder will also be taking donations for Ecas, a foundation in Edinburgh that helps physically disabled people.
For more information on Rob Calder’s tour, check out his site, BagpipeBusker.com.
Why This Trend Is Growing
- Scottish Heritage Awareness
- Opportunity for businesses to create marketing campaigns and products that celebrate Scottish culture and encourage Scottish Americans to visit Scotland.
- Fundraising Through Performance
- Potential for organizations to raise awareness and funds for charitable causes by combining unique performances with donations.
- Digital Storytelling for Travel
- Businesses can utilize digital platforms to create engaging content that highlights travel experiences and encourages exploration of different destinations.
Industries Being Reshaped
- Travel and Tourism
- The travel industry can develop promotions and packages that specifically target Scottish Americans and motivate them to visit Scotland.
- Arts and Entertainment
- Opportunity for artists and performers to use their talents to support charitable causes and raise awareness.
- Digital Marketing
- Digital marketing agencies can assist travel and entertainment businesses in creating effective digital storytelling campaigns to engage their target audience.
