Yacht Party Commercials
The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel
By: Tiana Reid
Jun 21, 10
Axe’s commercials and advertisements typically include prepubescent-looking boys who spray themselves with iAxe body spray and then suddenly get all the hot girls.
Well, this commercial for the ‘Axe Boat’ is along the same line, but this time around, instead of selling a dream, Axe (with the help of the advertising agency BBH London) is promoting a contest for an actual party yacht—the Axe Boat.
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