Illuminating Head Protectors

The Aura Commuter Cycle Helmet is Both Stylish and Safe

Since cycling is being encouraged more and more for both health and environmental reasons, it is important to be aware of the safety precautions we should take when riding around town; enter the Aura Commuter Cycle Helmet. This head protector embraces both style and safety, which are often conflicting elements in helmet designs. Now cyclists don’t have to choose between the two.

Designed by Joseph Thomas, the Aura Commuter Cycle Helmet not only protects the head from potential impacts, it comes equipped with built-in rear lights as well as accompanying wristbands that light up when cylists raise their arm to signal their intent. Therefore, it encourages people to be responsible riders, using everything they can in order to stay safe.

Safety-style Hybrids
There is a trend leaning towards combining safety and style into hybrid products like the Aura Commuter Cycle Helmet.
Smart Wearables
Smart helmets, like the Aura Commuter Cycle Helmet, are becoming more prevalent in the wearable technology industry.
Eco-friendly Cycling
The growth of cycling as an eco-friendly way to commute is creating demand for safety equipment like the Aura Commuter Cycle Helmet.

Where This Applies

Bike Accessories
The bike accessory industry has an opportunity to create more safety-style hybrid products like the Aura Commuter Cycle Helmet.
Wearable Technology
The wearable technology industry has room for innovation in products like smart helmets, similar to the Aura Commuter Cycle Helmet.
Environmental Sustainability
Companies striving to promote environmental sustainability can benefit from developing products like the Aura Commuter Cycle Helmet for eco-conscious cyclists.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 45%
Freshness 8%

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