The Ashley Smith The Sunday Telegraph editorial gives up the typical sexy poolside poses and revealing swimwear for looks that are much more demure. Since it is clearly inspired by retro '50s fashion, it is not at all surprising that these poolside outfits are as elegantly ladylike as can be considering the context.
Captured by Dan Martensen, a photographer born in Pleasantville, New York City, the Ashley Smith The Sunday Telegraph editorial is comprised of bright colors, clashing prints and, of course, high-waisted bikini bottoms. It is the tops that steal the show, however, since it is not common to see full tees when relaxing by the pool anymore. The looks were styled by Clare Richardson with makeup by Darlene Jacobs and hair by Michael Long.
Why This Trend Is Growing
- Demure Poolside Fashion
- Opportunity to create retro-inspired swimwear lines that focus on full-coverage tops and high-waisted bottoms.
- Retro-inspired Editorial Photography
- Opportunity to create editorial content that mimics the vintage sophistication of the '50s era.
- Ladylike Poolside Style
- Opportunity to incorporate more modest and feminine elements into poolside fashion.
Industries Being Reshaped
- Fashion
- The fashion industry can design retro-inspired swimwear and accessories that feature demure poolside styles.
- Photography
- The photography industry can create more editorial content that features retro-inspired poolside fashion.
- Beauty
- The beauty industry can incorporate retro-inspired makeup and hairstyles for a more complete retro poolside look.
