'Tis the season to be jolly and to make some kickass architectural gingerbread houses! That's right, forget your standard four walls and roof, deck out your gingerman's crib with multi-level wafer lofts or make your gingergal happy with an eco-friendly abode.
While it is true that boring gingerbread houses and and architectural gingerbread houses end up in the same place (your tummy), the latter is far more fun to build.
Implications - Those living in urban areas can now dish out a dessert that reflects their living spaces, constructing cookie skyscrapers and townhouses. Gingerbread houses have been given a makeover that is both modern and munchworthy.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 23%
Freshness 8%
