In tandem with the new law legalizing marijuana in the state of Colorado, Apothecanna pain-relieving bodycare products infuses the potent herb.
The company, which is based in Denver, creates weed-infused body care products that allege to have pain and soreness relieving abilities but don't have the inebriating effects that the marijuana plant provides. From body lotions to lip balms, these body care products appear to de-stigmatize the notion that cannabis is harmful, as these products display just the opposite of that. For those worried about the product showing up on a drug test, do not fret because it does not.
The Apothecanna pain relieving bodycare line ranges from $10-54 and is currently only available in Colorado, but will soon be expanding to Arizona and California locations.
Key Themes Behind This Trend
- Cannabis-infused Cosmetics
- The trend of infusing cannabis in skincare and cosmetic products presents an opportunity for cosmetics companies to differentiate themselves and tap into the growing demand of natural and alternative products.
- Pain-relieving Bodycare Products
- The trend of pain-relieving body care products infused with cannabis presents an opportunity for health and wellness companies to develop innovative products that cater to consumers seeking natural and alternative pain-relief solutions.
- De-stigmatization of Cannabis
- The trend of using cannabis in skincare and body care products presents an opportunity for companies to challenge the negative stigma associated with marijuana and potentially attract a new market segment of health and wellness consumers.
Where This Applies
- Cosmetics
- Cosmetics companies can tap into the trend of cannabis-infused cosmetics to develop innovative and differentiated products that cater to the growing demand for natural and alternative products.
- Health and Wellness
- The trend of pain-relieving body care products infused with cannabis presents an opportunity for health and wellness companies to develop innovative products that provide natural and alternative pain relief solutions.
- Marijuana Industry
- The trend of using cannabis in skincare and body care products presents an opportunity for the marijuana industry to expand its market into the health and wellness segment of consumers seeking natural and alternative solutions.
