Terence Koh has created a pop up shop called, “Everything Must Out Going.” Located on Canal Street in Manhattan, NY, this space is not quite a gallery but not a not-for profit either.
It blurs the line between commerce and art by allowing its fashionable guests to collaborate with each other to make products, which are then sold with out the ‘tacky’ tags and labels. For example, there are Comme des Garçons t-shirts created with Tauba Auerbach.
See gallery to view ad for “Everything Must Out Going,” and photos of Terence Koh.
Why This Trend Is Growing
- Collaborative Product Design
- Opportunity for businesses to involve their customers in the product design process.
- Blurring Commerce and Art
- Potential to create unique and innovative shopping experiences that combine artistic elements with the retail experience.
- Customized Labels and Tags
- Disruptive innovation opportunity to create personalized and label-free products for a more sophisticated and unique branding.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to incorporate collaborative design and label-free products into their stores.
- Art and Design
- Potential for the art and design industry to explore new ways of merging commerce and artistic expression.
- Consumer Goods Manufacturing
- Disruptive innovation opportunity in the manufacturing sector to develop customized labeling techniques that cater to individual customer preferences.
