To commemorate the release of the Opening Ceremony book by Rizzoli, Opening Ceremony has made 'An OCTV Fairy Tale' short video that gives an adorable look into the story of how this brand became so iconic.
The video uses cute little pint-sized actors to tell the story of how Opening Ceremony came to be and how it made a name for itself. The children in the video are dressed up in adorable little outfits and when they recite their lines, it's hard not to utter the words "aww."
The video outlines the seminal moments in the brand's history, such as the meeting of the two company founders Carol Lim and Humberto Leon at UC Berkley. The OCTV Fairy Tale also touches on the brand's work with Spike Jones and Chloe Sevigny.
Key Themes Behind This Trend
- Child Stand-in Shorts
- The trend of using child actors or models to advertise products or services.
- Adorable Brand Videos
- The trend of creating charming and cute brand videos to attract customers.
- Founder Storytelling
- The trend of sharing the brand's history through storytelling and visual content.
Where This Applies
- Fashion
- Using child models in fashion campaigns and creating adorable brand videos as a way to connect with audiences.
- Media and Advertising
- Using child actors in commercials and creating cute videos to capture audience attention.
- Marketing and Branding
- Using storytelling to create emotional connections with customers and communicate a brand's history and values.
