Edgy Homemaker Editorials

Allure Magazine October 2012 Features an Eccentric Housewife

The Allure Magazine October 2012 issue includes an editorial piece titled 'Diary of a Mod Housewife' that portrays an edgy homemaker.

Stylist Paul Cavaco has outfitted model Maryna Linchuk in leather styles that are highly prominent in fall's chic aesthetic. This spread makes a statement for the new house rules of the season: "all leather, all day for work or play." The hide-clad model showcases a variety of pieces that range from knee-length overcoats to pencil dresses.

Diary of a Mod Housewife was photographed by Greg Kadel and boasts pieces by Alexander Wang, Michael Kors, Salvatore Ferragamo and Lanvin. The look of the edgy homemaker is best characterized by the coiffed pink locks of Maryna Linchuk. This unconventional accent adds to the fantastical glamour of this Allure Magazine October 2012 fashion spread.

Leather Fall Fashion
Explore the use of leather in mainstream fashion, not just as an accent but as a prominent fabric for the fall.
Fantastical Glamour
Embrace unconventional accents and styles to create a new type of high-fashion editorial.
Edgy Homemaking
Experiment with the traditional image of a homemaker by adding an edgy twist to fashion and home decor.

Where This Applies

Fashion
Designers and manufacturers can capitalize on the trend towards edgy homemaking and incorporate leather into everyday fashion for the fall season.
Beauty
Beauty companies can create makeup tutorials that utilize fantasy elements such as coiffed pink hair to complement edgy fashion trends in beauty editorials.
Home Decor
Home decor companies can experiment with avant-garde and unconventional styles to create new trends that will appeal to consumers looking to add an edge to their homemaking.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 45%
Freshness 8%

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