The Alis Skate Gear campaign by advertising giant DDB is an awesome set of prints that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response.
The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign.
Why This Trend Is Growing
- Athletic Mannequins
- Opportunity for retailers to create immersive shopping experiences with the use of athletic mannequins
- Campaigns Featuring Mannequins
- Opportunity for brands to create attention-grabbing campaigns by featuring mannequins and showcasing their products
- Bold and Simple Advertising
- Opportunity for brands to use bold and simple campaigns that convey their message effectively
Industries Being Reshaped
- Retail
- Retail stores can create unique and immersive shopping experiences through the use of athletic mannequins
- Advertising
- Opportunity for advertising agencies to create eye-catching and memorable campaigns featuring mannequins
- Sportswear
- Sportswear brands can make use of mannequins to showcase their latest collections in a dynamic and effective way
