The editorial by Alice Rosati for Gioia mixes and matches the Western cowboy and American Indian style into one fun look. Glamorously casual, the wardrobe is boho chic at its core, with some masculine touches here and there. Great for the the summer season, the looks are especially perfect for the young at heart.
Starring model Sofya Titova, the editorial by Alice Rosati for Gioia was shot on location in Monte Carlo, Monaco. Appearing in the latest issue of the Italian publication, the Russian beauty was styled by Amelianna Loiacono. Clad in flirty fringe, light denim, animal prints and studded belts, the looks might be themed, but each piece can work for any existing wardrobe. They were perfected by makeup artist Luciano Chiarello and hairstylist Alexandry Costa.
Why This Trend Is Growing
- Boho Chic Style
- Opportunities for fashion brands to incorporate boho elements into their designs and appeal to the young at heart.
- Mixing Western and Indigenous Influences
- Potential for fashion designers to create unique and culturally inclusive clothing collections by blending Western cowboy and American Indian styles.
- Glamorously Casual Fashion
- Opportunities for retailers to offer boho-chic and casual attire with a touch of glamour for the summer season.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can explore new design concepts that incorporate boho, Western, and indigenous influences.
- Magazine Publishing
- Opportunities for magazines to feature fashion editorials that celebrate diverse cultural influences and mix different styles.
- Beauty Industry
- Makeup brands can embrace the boho-chic trend and offer cosmetics that complement the laid-back yet glamorous style.
