The images used for the Alibi Kentucky Straight Bourbon ad campaign look slightly familiar. That is because they are eerily similar to the People of Walmart photoblog that was made waves on the Internet back in 2009. These captures may be significantly more trashy, but there is a good reason why. The Alibi Kentucky Straight Bourbon ad campaign promotes its 'seriously hard liquor,' which could result in grocery store visits like this.
Conceived and executed by JayGrey, an ad agency based in Australia, the Alibi Kentucky Straight Bourbon ad campaign also focuses on the idea of drunk tattooing. As though relaying the story of their lives, the ink jobs are very revealing. The campaign was photographed by Sean Izzard with hilarious copy by Jay Furby and Gavin Chimes.
What Makes This Trend Stand Out
- Trashy Ad Campaigns
- Opportunity to disrupt traditional advertising by using shock value to gain attention.
- Shockvertising
- Opportunity to disrupt the advertising industry by pushing the limits of what is socially acceptable.
- Humorous Marketing
- Opportunity to disrupt marketing strategies by using humor to create memorable campaigns.
Sectors Adopting This
- Alcohol
- Opportunity to disrupt the alcohol industry by taking risks with advertising to appeal to a younger demographic.
- Advertising
- Opportunity to disrupt the advertising industry by taking a non-traditional approach to gain attention.
- Photography
- Opportunity to disrupt photography by creating unique and attention-grabbing campaigns.
