The Refinery29 Tres Chic: Alessandra Lanvin Beauty routine post celebrates the cosmetic expertise held by the footwear aficionado. Lanvin is tied into to the upscale couture family and has as such launched the shoe line Aperlai, now a go-to among celebrities Gwyneth Paltrow and Kate Bosworth.
Among the topics mentioned in this guide is the appeal of the French woman, one who can put together chic looks in a way that is different from most others. To get these specific looks, Lanvin brought up her personal use of Kanebo Senai Purifying Silk Peeling Power, Leonor Greyl Huile de Palme and the Sisley Paris Express Flower Gel Mask. What's more is that she pairs these products with the reasons behind their popular usage.
What's Driving This Trend
- French Beauty Routine
- Opportunities for beauty companies to create products that cater to the French woman's unique approach to cosmetics.
- Celebrity-inspired Shoe Lines
- Potential for shoe designers to launch their own cosmetic lines and market them to celebrity clientele.
- Luxury Cosmetics and Fashion
- Opportunities for luxury fashion and beauty brands to collaborate and create exclusive collections that marry the two industries.
Who This Affects Most
- Beauty
- Beauty companies can develop products based on the high-end cosmetics mentioned in the guide that are popular among celebrities and French women alike.
- Fashion
- Shoe designers can explore the potential of creating their own cosmetic lines and promote them through collaborations with luxury fashion brands.
- Marketing
- Marketing agencies can help fashion and beauty brands develop marketing strategies that capitalize on the connection between the two industries and appeal to the French woman's unique approach to beauty.
