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This hugely informative infographic gets to the root of how some of the world’s leading advertising agencies choose their names. Created by Rob & Joe from the Cargo Collective, ‘The Taxonomy of Advertising Agency Names’ is the creative duo’s attempt to “make sense of the names people give to ad agencies.”
The beautifully designed chart analyses some of the most famous advertising agencies in the world, such as Saatchi & Saatchi, Fred & Farid, Fallon, TAXI and David & Goliath. Some of the main sources of inspiration are surprising, stemming from ideas like physical or metaphysical attributes to animal names, places and inanimate objects.
Overall, it’s a fascinating and informative insight into some of the most successful advertisers of this generation.