Trend Hunter readers learned months ago that Eva Mendes commercial for Obession was too hot for U.S. television. Now the commercial for Calvin Klein and Coty will run on TV this fall after 9 p.m. To create some extra buzz, Mendes is starring in the commercial which is now available unedited for the web.
The creative director for the agency that created the spot doesn't see what all the fuss is about with a woman rolling around naked on the sheets flashing a nipple. He blames George W. Bush.
Although this ad was banned from TV, the viral power of the web brings all interesting things back into the limelight.
What Makes This Trend Stand Out
- Censorship Evasion
- The lifting of ad bans on provocative content creates opportunities for brands to push boundaries in their advertising campaigns.
- Web Virality
- The power of the internet to generate viral content allows banned advertisements to reach a wider audience and generate buzz.
- Controversial Advertising
- Controversial advertisements that are initially banned from traditional media can leverage the internet to gain attention and create a cultural impact.
Sectors Adopting This
- Advertising
- The lifting of ad bans opens up new avenues for brands to explore provocative and controversial advertising strategies.
- Digital Media
- The viral nature of web content provides opportunities for digital media platforms to capitalize on banned advertisements and increase audience engagement.
- Cosmetics
- Cosmetic brands can take advantage of web virality to showcase their bold and edgy products through banned ad campaigns, generating buzz and interest.
