Horned Shoulder Pads

The Abbey Lee Kershaw Vogue China August 2010 Editorial Shows Sharp Shoulders

The Abbey Lee Kershaw editorial for Vogue China August 2010 proves that this fashion model can do just about anything, or nothing at all, and still look fantastic. The shoot features simple poses, simple fashion and hardly any emotion; yet, I'm drawn to the incredibly beauty of the end result. This alone shows the talent of both Kershaw and photographer Hedi Slimane.

The ensembles were styled by Nicoletta Santoro and featured designs from Yves Saint Laurent, Maison Martin Margiela and Ann Demeulemeester. Be sure to check out the gallery for more superb shots.

Sharp-shouldered Styles
Opportunities for designers to create unique and bold designs that focus on structured, sharp shoulders.
Minimalistic Fashion Photography
New opportunities for photographers to create visually compelling fashion editorials with minimalistic styles and simple poses.
Understated Beauty
Opportunities for makeup artists to create understated looks that accentuate natural beauty in fashion editorials and runway shows.

Sectors Adopting This

Fashion Design
Designers can experiment with unique shoulder designs that can be incorporated in everyday wear or statement pieces.
Fashion Photography
Opportunities for photographers to showcase fashion in a minimalistic way that focuses on the beauty of the clothing.
Beauty and Cosmetics
Opportunities for makeup artists to develop looks that emphasize natural beauty rather than bold, heavily styled makeup.
SCORE
2.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 43%
Freshness 8%

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