‘Gary’ the 8-bit suit is made by Kiel Johnson and Klai Brown for a Toshiba commercial, which was directed by 'Docter Twins.' Using foam, the duo cut out large pixels and fastened them to a basic cardboard foundation.
Kiel states, “I think I cut around 4000 pixels. Not all used for Gary… we are building two more characters for a video project.” He has posted a slew of terrific images from the building stage and commercial shoot.
What's Driving This Trend
- Low-res Fashion
- Opportunity to explore how low-resolution aesthetics can be adapted for contemporary fashion design.
- Pixelated Advertising
- Opportunity for brands to create advertising campaigns that capitalize on the nostalgia of 8-bit aesthetics.
- DIY Film and Television Costumes
- Opportunity for low-budget film and television productions to create unique and engaging costumes using affordable materials and pixel art.
Who This Affects Most
- Fashion and Apparel
- Fashion designers can explore the use of low-resolution aesthetics in fashion design and clothing production.
- Advertising
- Brands and marketers can incorporate pixelated imagery and 8-bit aesthetics in their advertising campaigns and branding strategies.
- Film and Television
- Low-budget film and television productions can create unique and engaging costumes using affordable materials and pixel art.
