The Cheetos Bold to the Bone Costume Glows in the Dark
Michael Hemsworth — October 22, 2022 — Marketing
References: cheetosmacncheesecostume & brandeating
The Cheetos Bold to the Bone costume has been created as a limited-edition outfit for consumers to don this Halloween as simple yet effective costume. The costume celebrates the brand's new Cheetos Mac 'N Cheese Box of Bones macaroni and features the imagery of the various bone-shaped pasta pieces across the tracksuit-inspired outfit. The various images feature a glow-in-the-dark perimeter to give the costume a touch of spooky appeal after dark.
The Cheetos Bold to the Bone costume is limited to just 60 examples, which are being put up for grabs through Monday, October 24, 2022. Consumers looking to enter to win can do so via the brand's special website where no purchase is required to be entered for their chance at the spooky getup.
The Cheetos Bold to the Bone costume is limited to just 60 examples, which are being put up for grabs through Monday, October 24, 2022. Consumers looking to enter to win can do so via the brand's special website where no purchase is required to be entered for their chance at the spooky getup.
Trend Themes
1. Halloween-themed Food Products - Brands can create limited-edition food products inspired by Halloween to promote their brand and create engagement among consumers.
2. Glow-in-the-dark Clothing - Fashion designers can incorporate glow-in-the-dark elements into their clothing designs for a unique and eye-catching touch.
3. Limited-edition Costumes - Brands can create limited-edition costumes to promote their products and engage with consumers during cultural events like Halloween.
Industry Implications
1. Food & Beverage - The food and beverage industry can create limited-edition Halloween-themed products to drive sales and increase engagement.
2. Fashion - The fashion industry can incorporate glow-in-the-dark elements into their designs to appeal to consumers looking for unique and eye-catching clothing.
3. Advertising & Marketing - Brands can leverage cultural events like Halloween to create limited-edition products and costumes to engage with consumers and promote their brand.
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