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The Starbucks Coffee Company has been around for almost 40 years and in light of that milestone, the new 2011 Starbucks logo has been unveiled. Having gotten quite used to the same green and brown emblem for the past 19 years, customers will soon be drinking from the brew’s more simplified coffee cup branding.
Casting a dark blend’s shadow over international java companies, Starbucks has taken advantage of its globally-recognized symbol. Over the years the siren has been coming into closer focus, and now she is the face of the 2011 Starbucks logo entirely. No longer needing to spell our the company name, the new paper cups assert an unquestionable authority in the java-brewing business.
Check out this video of Starbucks chairman and CEO Howard Schultz as he discusses the new 2011 Starbucks logo.