Being quite possibly the most morbid and disturbing book ever to grace the shelves of your local Chapters, Borders or Barnes & Noble, Laurent Bochet's '1000 Degrees Celsius Deyrolle' documents the aftermath of a wildfire that ripped through one of Paris's most beloved taxidermy shops.
'1000 Degrees Celsius Deyrolle' features pictures of half-disintegrated taxidermied creatures such as lions, tigers and bears, as well as zebras and something that suspiciously resembles an antelope.
Implications - Consumers are fascinated with taxidermy as it confronts them with the subject of death. It is a topic that intrigues them while simultaneously scaring them. Corporations looking to entice consumers with promotional campaigns may consider utilizing macabre and death-inspired imagery as the shock alone from using such graphics will garner their attention.
Key Themes Behind This Trend
- Macabre Imagery
- Marketers can benefit by incorporating death-inspired imagery to attract consumers who are both fascinated and scared by such graphics.
- Taxidermy Fascination
- The fascination with taxidermy continues to grow as it confronts individuals with the reality of death, making it an ideal topic for related industries to tap into.
- Disaster Documentation
- Opportunities exist for creatives to document disaster aftermaths, giving individuals a glimpse into loss and destruction, while potentially building brand impact.
Where This Applies
- Marketing
- Incorporating macabre and death-inspired imagery could help elevate promotional campaign awareness across various verticals.
- Taxidermy
- As the fascination with taxidermy continues to grow, the industry should be paying attention to shifts in demand and consumer preferences.
- Photography
- Photographers can make an impact by documenting the aftermath of disasters, giving individuals a glimpse into loss, hopelessness, and reconstruction.
