Technology is getting cheaper and cheaper. To combat that, designers, automakers, and electronics companies are catering to the crowd that wants their computer as flashy as their sports car.
From Bentley-inspired “note books†to the million dollar Luvaglio laptop that the company won't even describe on their website, these computers are a far cry from the $100 laptop project.
Implications - This trend features the combination of technology and ultra luxury. In today's society, even middle-class consumers want everyday tech products to have more class and value. This urge for constant opulence and "techadence" is a signal for businesses and designers to develop more expensive products involving tech.
SCORE
5.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 67%
Freshness 8%
