In Washington, the most recent political guerrilla campaign to win votes were the "DC Ballot Box (your vote goes here)" stickers found all over public garbage cans.
They certainly get the point across!
"I would way rather have a nice independent book store in Columbia Heights/Petworth than have one voting Congressional Representative. I would trade two DC senators if every Thursday I could open up the Post and not read about crimes being committed on Varnum St., Georgia Ave., and Allison St.? So my question is: What do you think are the most pressing issues for the residents of DC? Voting rights or quality of life issues?"
Implications - This campaign makes a strong political statement that today's free-spirited youth consumer can appreciate. Ultimately, this rebellious attitude is becoming increasingly popular.
What Makes This Trend Stand Out
- Political Guerrilla Campaigns
- Opportunities for disruptive innovation lie in creating unconventional political campaigns that resonate with free-spirited youth consumers.
- Youth Activism
- Companies can leverage the rebellious attitude of today's youth consumers to create marketing campaigns that tap into social and political issues they care about.
- Unconventional Advertising
- There is potential for disruptive innovation in creating unique and unexpected advertising campaigns that use public spaces and unconventional mediums to capture attention and create political or social awareness.
Sectors Adopting This
- Politics
- The political sphere can benefit from incorporating unconventional and youth-oriented campaigning strategies to engage younger and more politically apathetic demographics.
- Marketing and Advertising
- Marketing and advertising firms have opportunities to create out-of-the-box advertising campaigns that use public spaces and unconventional mediums to connect with a younger, rebellious demographic.
- Social Activism
- Organizations focused on social activism can leverage the rebellious spirit of youth consumers to create campaigns that inspire political and social change.
