The Junya Watanabe Fall 2011 collection brings a contemporary twist to basic cold-weather fashion. The line takes rugged styles and remixes them into dressier, more refined garments. Some of these tweaked pieces include a wide variety of coats featuring stellar prints and patterns that makes this line easily distinguishable.
With distinct dapper style the Junya Watanabe Fall 2011 collection provides a slightly formalized rendition of simple, casual clothing -- each piece of outerwear is awesomely unique.
What's Driving This Trend
- Contemporary Refined Fashion
- Disruptive innovation opportunity: Combine rugged styles with dressier elements to create unique and distinguishable garments.
- Stellar Print Coats
- Disruptive innovation opportunity: Experiment with bold prints and patterns on outerwear to make a fashion statement.
- Dapper Casual Clothing
- Disruptive innovation opportunity: Formalize simple, casual clothing to provide a slightly elevated and unique style.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Fuse rugged and refined elements in clothing to create a new niche in the fashion industry.
- Outerwear
- Disruptive innovation opportunity: Develop outerwear with bold prints and patterns to capture the attention of fashion-forward consumers.
- Casual Fashion
- Disruptive innovation opportunity: Transform casual clothing into more formalized pieces to cater to individuals seeking unique and sophisticated styles.
