Vocal Building Bending

Perspective Lyrique Visually Warps Structural Facades Using Human Voices

Thanks to the amazing capabilities of the 'Perspective Lyrique' interactive projection system, the dream of being able to play with real buildings as if they were made of Play Doh is finally one step closer.

Although it might seem like something out of a Hollywood movie, the mind-boggling technology uses the sound of human voices to visually twist the appearance of a structure at whim. Designed by 1024 Architecture, the installation "focuses on the interaction between body, space, sound, visual, low-tech and hi-tech, art and architecture," according to the firm, and recently awed a crowd of participants at the Celestin theatre in Lyon, France. After watching this video, its not hard to see why.

Interactive Projection Systems
Disruptive innovation opportunity: Develop new applications for interactive projection systems in various industries, such as marketing and entertainment, to create immersive experiences.
Sound-based Visualization
Disruptive innovation opportunity: Explore the potential of using sound as a tool to create dynamic visual effects in fields like art, design, and architecture.
Body-space Interaction
Disruptive innovation opportunity: Investigate ways to enhance the interaction between the human body and physical spaces, leading to new forms of interactive installations and environments.

Who This Affects Most

Marketing
Disruptive innovation opportunity: Incorporate interactive projection systems into marketing campaigns to captivate and engage consumers in unique and memorable ways.
Entertainment
Disruptive innovation opportunity: Integrate sound-based visualization techniques into live performances and events to create visually stunning and immersive experiences for the audience.
Art and Design
Disruptive innovation opportunity: Merge body-space interaction concepts with artistic and design practices to produce innovative installations and spatial experiences that blur the boundaries between art and architecture.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 35%
Freshness 8%

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