Though inspired by cows, the Etro Fall 2011 collection is not all about the proverbial animal. Since Etro has always been at the forefront of mixing bold patterns, this new collection is no different with its paisley and cow-hide prints.
The Etro Fall 2011 line also channels the vintage 60s with a modernized aspect. Newer materials, colors and cuts make the upcoming Etro collection a bold and fantastic men's line, guaranteed to appeal to many fashion-savvy men this coming autumn.
What's Driving This Trend
- Bold Pattern Mixing
- Disruptive innovation opportunity: Create a platform that allows consumers to easily mix and match bold patterns in their clothing.
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Develop sustainable and ethically sourced materials that mimic the look and feel of vintage fabrics.
- Modernized Retro Styles
- Disruptive innovation opportunity: Design a line of affordable and customizable retro-inspired clothing for the mass market.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality technology in dressing rooms to allow customers to virtually try on clothes before purchase.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop a sustainable process for creating cow-hide prints without the need for animal materials, reducing environmental impact.
- Fashion Technology
- Disruptive innovation opportunity: Create smart fabrics that combine bold patterns with modern technology, such as temperature regulation or built-in sensors.
