ESPN sideline reporter Erin Andrews is the newest member of the Reebok Zigslash team. Erin Andrews joins athletes like Sidney Crosby and Peyton Manning who have all been pitching Reebok’s new shoe.
This is interesting because Erin Andrews is neither a celebrity nor an athlete. You have to wonder if Reebok is unwittingly paving the way for others involved in sports media to get lucrative endorsement deals. I can’t wait to see a Joe Buck tracksuit or a Chris Berman shoe pack.
Why This Trend Is Growing
- Sports Media Endorsements
- Erin Andrews' endorsement deal with Reebok signals a potential trend of sports media personalities securing lucrative endorsement deals.
- Non-athlete Endorsements
- Reebok's decision to partner with Erin Andrews suggests a rising trend of brands targeting non-athlete individuals in the endorsement space.
- Expansion of Athlete Brands
- Sidney Crosby and Peyton Manning being part of Reebok's Zigtech team hints at a trend of athletes leveraging their personal brands beyond their respective sports.
Industries Being Reshaped
- Sports Media
- The involvement of Erin Andrews in Reebok's endorsement campaign presents a disruptive innovation opportunity for sports media professionals to explore collaboration with brands.
- Sports Apparel
- Reebok's partnership with Erin Andrews opens up possibilities for disruptive innovation in the sports apparel industry by targeting non-athlete consumers.
- Athlete Branding
- The expansion of athlete brands through endorsements like Reebok's Zigtech offers an opportunity for innovative strategies within the athlete branding industry.
