The backdrop for the Natalia Vodianova Etam lookbook takes place in an enchanting garden full of exotic flowers and luscious greens.
The background is the perfect setting for the new collection of charming lingerie pieces and dainty ready-to-wear clothing. Pretty paisley patterns, blush pink lace and flirty floral prints from the Natalia Vodianova Etam lookbook are definitely suited for the sweet girl-next-door types.
Implications - Natalia Vodianova is styled with barely there makeup, but often wears matching lipstick with her lingerie for a sweetly sassy look. The idea of posing in a tropical garden in lingerie is absolutely brilliant, creating a look of raw sensuality. Some of the outfits even blend right in with the flowery garden!
Key Themes Behind This Trend
- Exotic Floral Prints
- There is an opportunity for fashion brands to incorporate exotic floral prints in their collections to appeal to the sweet and feminine market.
- Lingerie as Outerwear
- The trend of wearing lingerie as outerwear opens up opportunities for fashion retailers to offer more versatile and stylish lingerie pieces that can be worn in different settings.
- Natural Beauty Aesthetic
- The emphasis on minimal makeup and a natural beauty aesthetic presents an opportunity for beauty brands to create products that enhance natural features and cater to the growing demand for a fresh-faced look.
Where This Applies
- Fashion
- The fashion industry can tap into the trend of incorporating exotic floral prints and lingerie as outerwear to create collections that appeal to the sweet and feminine market.
- Beauty
- The beauty industry can capitalize on the natural beauty aesthetic trend by developing products that enhance natural features and cater to the demand for a fresh-faced look.
- Retail
- Retailers can explore the trend of lingerie as outerwear and offer versatile and stylish lingerie pieces that can be worn in different settings, attracting customers looking for unique and edgy fashion choices.
