The Mercedes-Benz SLS AMG E-Cell made its public appearance recently at the 2011 Detroit Auto Show. Even though the electric sportscar isn't expected to hit the streets until 2015, that didn't stop Mercedes-Benz from giving drivers a sneak peek at what's to come.
The SLS AMG E-Cell thoroughly shames all other electric cars with its 525 horsepower electric engine, enabling the car to go from 0-60 in 3.7 seconds with a top speed of 130 mph. Mercedes-Benz's new ride should help appeal to people put off by the image of EVs as slow and boring. 2015 can't come quick enough.
Key Themes Behind This Trend
- Electric Sportscars
- The rise of electric sportscars like the Mercedes-Benz SLS AMG E-Cell showcase an opportunity for disruptive innovation in the automotive industry by challenging the perception of EVs as slow and boring.
- High-power Electric Engines
- The development of high-power electric engines, such as the 525 horsepower engine in the SLS AMG E-Cell, presents a disruptive innovation opportunity for electric vehicles to compete with gasoline-powered cars in terms of speed and performance.
- Anticipated Release Dates
- The shift towards announcing and showcasing electric vehicles like the SLS AMG E-Cell well ahead of their release dates creates a disruptive innovation opportunity to generate anticipation and build excitement in the automotive industry.
Where This Applies
- Automotive
- The automotive industry has the opportunity to embrace disruptive innovation by further investing in electric sportscars and high-power electric engines to meet the growing demand for faster and more exciting EVs.
- Electric Vehicle Manufacturing
- The development and production of electric vehicles with high-power electric engines, such as the SLS AMG E-Cell, presents a disruptive innovation opportunity for the electric vehicle manufacturing industry to expand its offerings and attract new customers.
- Automotive Marketing and Advertising
- The introduction of electric sportscars like the SLS AMG E-Cell provides a disruptive innovation opportunity for the automotive marketing and advertising industry to promote the excitement and performance capabilities of EVs, challenging traditional perceptions.
