For everyone who has ever wondered how their clothing made it on to their back, the Shirt Scan app from Anvil Knitwear will be a tool of endless amusement.
The innovative app allows iPhones to scan Quick Response (QR) codes on Anvil Knitwear clothing in order to view a multimedia history of the article’s life. Furthermore, the Shirt Scan App also provides information from each stage of the shirt’s journey, allowing consumers to get a full picture of the complexities and intricacies of the production chain from the comfort and convenience of their smartphones.
Anvil Knitwear hopes the innovative Shirt Scan app will develop a strong consumer collection to their products over the span of several years.
Why This Trend Is Growing
- QR Code Fashion Tracking
- Developing apps with QR code scanning features that provide consumers detailed information and entertainment on the clothing's history
- Multimedia Fashion Archive
- Creating augmented reality or multimedia experiences that can accompany a fashion item and enhance the overall customer experience
- Smartphone-enabled Product Journey
- Developing technology that enables consumers to track a product's journey from production to delivery using their smartphones
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage this technology to provide a more interactive and informative purchase experience to their customers
- Augmented Reality
- AR companies can explore the integration of multimedia experiences with fashion items for a more immersive and engaging experience
- Wearable Tech
- Wearable tech companies could employ QR codes to enable tracking of the garment's usage data and recommend optimal maintenance techniques
