The First Reverse Marathon in history took place at Parque Centenario in Buenos Aires earlier this month. In order to effectively run in reverse, some athletes managed to fit improvised rear-view mirrors consisting of CDs attached to their caps. Fittingly, the numbers on sweatshirts were printed backwards!
Flashmob was the opening event for the IX Fuga Jurásica Multimedia Experimental Art Festival , that took place in the Museum of Natural Sciences Bernardino Rivadavia, an annual local event since 1988.
The integral concept of the festival is "Experiencing is good," which is where the idea for the Reverse Marathon came from. It was created and developed by Underground School of Creatives, who are responsible for the event's communication and planning.
What Makes This Trend Stand Out
- Reverse Marathons
- Opportunity to innovate in the field of reverse running and develop specialized gear such as rear-view mirrors for athletes.
- Flashmobs
- Potential for organizing large-scale, spontaneous events to create unique and memorable experiences.
- Experimental Art Festivals
- Space for disruptive innovation in the art world, pushing boundaries and exploring new forms of creative expression.
Sectors Adopting This
- Sports Gear
- Opportunity for companies in the sports gear industry to create specialized reverse running equipment such as rear-view mirrors for athletes.
- Event Planning
- Potential for event planning companies to specialize in organizing and coordinating flashmob-style events.
- Art and Entertainment
- Opportunity for artists, performers, and organizers to create innovative and experimental experiences within the context of art festivals.
