Spanish clothing brand 'Desigual' recently held a sale designed to get shoppers into their stores wearing nothing but their underwear. Desigual rewarded the first 100 shoppers wearing their underwear with free clothes.
People reportedly lined up outside of Desigual stores at 3pm the day before they opened. While only the first 100 shoppers were rewarded with free clothes, Desigual decided to give all who participated a 50 percent discount on all items in the store. Where was I for this?
What's Driving This Trend
- Naked Retail
- Opportunity for other clothing brands to hold unique sales or events in which shoppers must be in their underwear to participate.
- Extreme Shopping Experiences
- A potential trend of offering unconventional shopping experiences to attract consumers and create buzz.
- Social Media Stunts
- Brands may use similar stunts to the Desigual sale to generate social media attention and engage with a younger audience.
Who This Affects Most
- Fashion Retail
- Clothing brands could create unique in-store experiences to attract consumers and boost sales.
- Social Media Marketing
- Companies could incorporate viral marketing tactics to increase social media engagement.
- Event Planning
- Planning and executing unconventional events could be a new market for event planning agencies.
