Michal Dziekan has created some amazingly disturbing illustrations that portray many everyday issues going on in today's society. Each image tells a unique story, often times representing cruelty and violence.
One of my favorites from Michal Dziekan's series tackles the issue of obesity, with people eating cheeseburgers out of a machine. Hailing from Warsaw, Poland, Michal Dziekan also works as a character designer and animator
Implications - With society so saturated with advertising, consumers have gradually become desensitized to attractive ads. They now read into advertisements that contain shocking graphic imagery or humorous text. Companies striving to attract a certain demographic should strategize a bold marketing campaign that will spark discussion.
What's Driving This Trend
- Graphic Imagery Advertising
- Companies should consider advertising that contains shocking graphic imagery or humorous text to attract a certain demographic.
- Satirical Illustrations
- Satirical illustrations and artwork that portray everyday issues in society can spark discussion and create buzz for a brand.
- Bold Marketing Campaigns
- To break through the desensitization of consumers, companies should adopt bold marketing campaigns that stand out with unique storytelling and imagery.
Who This Affects Most
- Advertising
- Advertising agencies can explore the use of graphic imagery and satire to create more engaging and thought-provoking ads.
- Marketing
- Marketers can adopt a bold approach to marketing campaigns with eye-catching imagery and storytelling to break through consumer desensitization.
- Art and Design
- Even within the art and design industry, there is a trend towards using satire and controversial imagery to spark conversation and make a statement.
