The Petite Cupcakes SS11 campaign kind of reminds me of Katy Perry's California Girls music video. With the fluffy cloud carpet and cupcake confections, how could it not? Other than that, however, there is a darker tone to this photo shoot which offsets the stinging sweetness perfectly.
Photographed by Julius Bramanto, the Petite Cupcakes SS11 campaign was assisted by Shuri, Retno Prasasti and Ken Arini. JIM model Sima had her makeup done by Carry.
Key Themes Behind This Trend
- Cloud-based Marketing
- Opportunity for businesses to leverage cloud technology to enhance their marketing campaigns and reach a wider audience.
- Surreal Photography
- Growing trend of using surreal elements in photography campaigns to captivate audiences and create a memorable visual experience.
- Dark and Sweet Aesthetic
- Emerging trend of combining dark undertones with sweet imagery to create a unique and visually striking contrast.
Where This Applies
- Advertising
- Businesses in the advertising industry can explore cloud-based marketing strategies to deliver creative and impactful campaigns.
- Fashion
- Fashion brands and photographers can incorporate surreal elements into their photography campaigns to evoke emotions and stand out in the industry.
- Cosmetics
- Cosmetics companies can adopt the dark and sweet aesthetic in their marketing visuals to appeal to a broader range of consumers.
