For Dead Flowers' new line of printed shirts, the Dead Flowers Skulls T-shirts, the brand creatively deforms celebrity faces.
The collection of six tees features a theme comprised of big rock 'n roll musicians with skulls as their faces. The musical artists include Sonic Youth, David Bowie, Patti Smith and Iggy Pop. These rockers look eerie, but the Dead Flowers Skulls T-shirts are still pretty badass.
Implications - Youth consumers are increasingly rejecting the idealized features that are represented in ads. This group has a strong desire to associate itself with an aesthetic that feels more authentic to them. Companies should create products that are rougher around the edges to capture this demographic.
Key Themes Behind This Trend
- Authentic Aesthetic
- Creating products with a rougher and more authentic aesthetic can appeal to youth consumers who reject idealized features in ads.
- Celebrity Deformation
- Using celebrity faces with deformed or altered characteristics can create a unique and haunting look for fashion and merchandise.
- Rock 'n Roll Influence
- Incorporating rock 'n roll elements into fashion and merchandise designs can attract consumers looking for edgy and rebellious aesthetics.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of creating products with a rough and authentic aesthetic that appeals to youth consumers.
- Merchandising
- The merchandising industry can explore the use of celebrity deformation in their designs to create unique and captivating products.
- Music
- The music industry can collaborate with fashion brands to incorporate rock 'n roll elements into merchandise designs, offering fans edgy and rebellious fashion options.
