London has been iced over for weeks now, but that has not stopped street artists from going out to play. There have been a rash of new pieces going live despite the fact that less and less people are venturing outside.
Amongst these have been a series of John Wayne paste ups, the image taken from the cover of the original True Grit DVD. The irony is the lack of grit, true grit, or indeed any form of grit, has led to the capital grinding to a halt in freezing temperatures. I refuse to believe this is a happy coincidence.
The artists of these pieces are unidentified, but my guess is that Mr. Wayne is hitting the streets ahead of the Cohen Brothers True Grit remake - reminding us that the original is best, and I totally agree with him.
What's Driving This Trend
- Street Art Revival
- The rise of street art as a legitimate art form has created opportunities for innovative businesses to leverage street culture and promote their brands through collaboration with artists.
- Nostalgia Marketing
- Nostalgic memorabilia and imagery are being used by marketers to tap into consumers' longing for simpler and less complicated times.
- Guerrilla Advertising
- Street art and similar forms of guerrilla marketing are becoming more popular with businesses looking for unique and effective ways to reach their target audience.
Who This Affects Most
- Art and Design
- The art and design industry can take advantage of the street art revival by partnering with artists to create unique and engaging installations for public spaces or events.
- Marketing and Advertising
- Marketers and advertisers can utilize nostalgia marketing to tap into consumers' emotional connection to familiar imagery and products.
- Retail and Fashion
- Brands in the retail and fashion industry can use guerrilla advertising techniques, including street art, to create buzz and promote their products in a unique and targeted way.
