Walking Backwards

The World's First Back-To-Front Shoe

Designer Marc Jacobs has brought a whole new meaning to walking on your toes with the release of the world's first back to front heel. "A chunky, four-inch heel nestles horizontally just under the ball of the foot," Spluch.com clues us in. "Where you'd expect a heel, there is nothing but fresh air. The centre of gravity therefore is somewhere under the arch of the foot, forcing the whole body to tilt forward."

Implications - As part of the 2008 collection from acclaimed fashion designer Marc Jacobs, users will be given the opportunity to wear both plain and high-priced Swarovski crystal shoes.

Back-to-front Shoes
Opportunity for footwear brands to innovate by designing shoes with heels in non-traditional locations.
Horizontal Heels
Potential for fashion designers to experiment with chunky heels positioned horizontally to create a unique and eye-catching look.
Body Tilt Fashion
Space for fashion designers to explore clothing and accessories that force the body to tilt forward, creating interesting and unconventional silhouettes.

Industries Being Reshaped

Footwear
Disruptive potential for footwear manufacturers and designers to create unconventional shoe designs.
Fashion
Innovative opportunity for fashion brands to push boundaries and create garments that challenge traditional body positioning.
Jewelry
Potential for jewelry designers to incorporate unconventional materials, such as Swarovski crystals, into unique and unexpected designs.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 79%
Freshness 8%

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