Culturomic Search Engines

Google Books Ngram Viewer Shows Cultural Trends

Google and scientists from Harvard University have coined the term “culturomics” in its latest launch of Google Books Ngram Viewer.

The database consists of more than 5.2 million digital books published between 1500 and 2008 (fiction and non-fiction). Users can type in a word and track its popularity, how frequently its been used and its changes in usage throughout history. The Google Books Ngram Viewer search tool quantifies the evolution of words and language and depicts history’s cultural trends.

Culturomics
Explore the cultural trends and evolution of words and language through digital books.
Ngram Viewer
Track the popularity and usage changes of words throughout history using Google Books Ngram Viewer.
Quantifying Language
Quantify the usage and trends of words and language to gain insights into cultural shifts.

Who This Affects Most

Digital Publishing
Digital publishers can utilize culturomics and Ngram Viewer to analyze language and cultural trends in their publications.
Data Analytics
Data analytics companies can leverage the vast amount of data from Google Books Ngram Viewer to provide insights on historical language usage and cultural trends.
Academia
Researchers and academic institutions can utilize Ngram Viewer to study the evolution of words and language in different fields or historical periods.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 5%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X