Since the Wikileaks website has gone viral, many companies have playfully tied in this popular phenomenon into their marketing campaigns. Jumping on the bandwagon is Condomania, releasing its new branded rubbers in the DickiLeak Condoms you see above.
The prophylactic features the face of Wikileaks founder Julian Assange with the tagline, "We Leak More Than The Truth." Both hilarious and creepy, the DickiLeak Condoms can give you a good laugh while you get frisky in bed.
What's Driving This Trend
- Branded Rubbers
- Opportunity for companies to incorporate popular phenomena into their marketing campaigns, like Condomania did with DickiLeak Condoms.
- Playful Marketing
- Trend of companies using humor and creativity in their marketing campaigns, as seen with the release of DickiLeak Condoms.
- Controversial Branding
- Growing trend of brands using controversial figures and topics in their branding, evident in the face of Julian Assange on DickiLeak Condoms.
Who This Affects Most
- Sexual Wellness
- Innovation opportunity for companies in the sexual wellness industry to create unique and playful products, such as branded condoms like DickiLeak.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to explore creative and humorous approaches like Condomania did with DickiLeak Condoms.
- Consumer Products
- Growing trend of controversial branding in consumer products, creating opportunities for companies to stand out with bold and unconventional choices.
