The infamous ENESS skaters went sci-fi at the 'Tron Legacy' premiere. Looking at the video, if I were a skater, I would never pass up the opportunity to ride the ramps with amazingly cool light effects.
Made to look like a fantastical Tron world, the illuminated skate ramps are absolutely epic. Watch the video above to see the ENESS skaters take the premiere by storm with their sci-fi skateboarding.
Implications - The marriage of sci-fi and skateboarding subcultures is one of many successful underground partnerships. In today's constantly connected world, legitimately separating oneself from the "mainstream culture" is a difficult task. Thus, subcultures are combining forces regardless of preferential differences in the name of the greater task of true innovation.
Key Themes Behind This Trend
- Sci-fi Subculture
- Exploit the combination of subcultures that traditionally do not seem to blend together to create unique innovations.
- LED Light Technology
- Integrate advanced LED light technology into sports and entertainment to create a futuristic experience.
- Immersive Experience
- Provide immersive experiences for customers by combining multiple types of entertainment.
Where This Applies
- Sports
- Integrate technology and unique partnerships to create a new kind of sports experience.
- Entertainment
- Create new types of immersive entertainment experiences by combining different art forms and technologies.
- Marketing
- Use the power of unique combinations to create attention-grabbing marketing campaigns and brand experiences.
