I am loving the new marketing strategy by car company MINI as they place their new MINI Countryman car into Mini Cooper snow globes.
A brilliant concept to go along with their campaign slogan, MINI is telling users to literally "Shake Things Up" by using their MINI Countryman. Featuring a new four-door design, this is a car you won't want to pass up. These Mini Cooper snow globes can be found in Herald Square in NYC and 3rd Street Promenade in LA.
What Makes This Trend Stand Out
- Life-sized Snow Globes
- Creating life-sized snow globes as a unique marketing strategy
- Interactive Marketing
- Using interactive elements like snow globes to engage customers and promote products
- Physical-digital Integration
- Blending the physical experience of snow globes with the digital aspect of marketing campaigns
Sectors Adopting This
- Automotive
- Opportunity to disrupt the automotive industry with creative marketing techniques like life-sized snow globes
- Advertising
- Innovative advertising techniques that involve interactive marketing elements like snow globes
- Retail
- Combining physical and digital experiences through unique retail displays such as life-sized snow globes
