I would have expected a panel of professional makeup artists standing by for this occasion, but Kate Middleton's engagement photos feature the future princess wearing her own cosmetic handiwork.
In these stunning snapshots taken by Mario Testino, the happy couple looks fresh and fair. With the princess's natural-looking DIY makeup, Prince William and Kate Middleton's engagement photos truly depict a powerful pair of the 21st century, with smart-casual attire and a genuine approachability.
What's Driving This Trend
- DIY Makeup
- Opportunity to develop new products and tools that support the growing trend of self-application of makeup for everyday and special occasions
- Natural-looking Makeup
- Opportunity for makeup companies to create products that enhance natural beauty and make it easier to achieve a natural-looking makeup
- Celebrity-owned Beauty Lines
- Opportunity for celebrities to create and launch their own makeup lines, which could inspire their fans to follow their beauty routines.
Who This Affects Most
- Cosmetics
- The cosmetics industry could develop new products and formulations that cater to the trend of natural-looking DIY makeup for everyday and special occasions.
- Fashion
- The fashion industry can capitalize on the trend of smart-casual attire by developing and promoting outfits that are comfortable, stylish and practical for both work and leisure.
- Entertainment
- Celebrities who are known for their makeup skills can launch their own beauty lines, which could create opportunities for collaborations, endorsements, and sponsorships in the entertainment industry.
