Street View Road Rallies

The Streetview Road Race has Racers Clicking from Coast to Coast

I can't even begin to fathom the amount of sheer endurance and patience it took to participate in the Streetview Road Race. In this video two unnamed gentleman show off the power of Google's Street View by clicking their way across America from San Francisco to New York City.

I couldn't even imagine clicking a few miles on Street View let alone the whole country. After 90 hours and 104,619 mouse clicks covering almost 3,000 miles the Streetview Road Race was won. Check out the epic time lapse video of the Streetview Road Race above.

Virtual Travel
Opportunity for developing immersive virtual travel experiences using technologies like Google Street View.
Endurance Challenges
Potential for creating endurance challenges or races based on digital platforms and applications like Street View.
Gamification of Exploration
Trend towards gamifying digital exploration through interactive experiences like the Streetview Road Race.

Industries Being Reshaped

Travel and Tourism
Disruptive innovation opportunity in the travel industry to offer unique and immersive virtual travel experiences.
Fitness and Sports
Possibility for the fitness and sports industry to create endurance challenges or races leveraging digital platforms and technologies.
Gaming and Entertainment
Opportunity for the gaming and entertainment industry to develop interactive and gamified exploration experiences using digital platforms.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 58%
Freshness 8%

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