'After Party Dual Game' in Nice Rock Magazine is a fun photo shoot that focuses on the afterhours of a late-night bender. The models frolic indoors and outdoors wearing itty-bitty sequined minidresses.
Nice Rock Magazine is a group project by a creative collection of photographers, designers, models, producers and stylists. See more shots from this editorial above. I can't wait to see more from this magazine.
Implications - Consumers today relish in activities or behavior that may be conventionally perceived as rebellious. In doing so, consumers are able to experience brief moments of excitement or thrill. Companies and businesses will benefit by providing consumers with products or services that generate comparable sensations because there is currently a large clientele of consumers who are unwilling to actually participate in such behavior.
What's Driving This Trend
- Rebellious Behavior Photography
- Utilize unconventional photo shoots to capture brief moments of excitement or thrill for consumers.
- Conventional Norm Breaking
- Tap into the desire of consumers to experience activities or behavior that may be deemed rebellious or unconventional.
- After-hours Experience Creation
- Create products or services that generate comparable sensations to after-hours experiences for consumers who are unwilling to actually participate in such behavior.
Who This Affects Most
- Photography
- Opportunities for unconventional photo shoots that capture brief moments of excitement or thrill for consumers.
- Fashion
- Brands can tap into the desire of consumers to experience activities or behavior that may be deemed rebellious or unconventional through clothing designs.
- Hospitality
- Create after-hours experiences that generate comparable sensations for consumers who are unwilling to actually participate in such behavior.
